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Score Conference
Please join Customer Centricity's President Craig Bailey at the
6th Annual SCORE Conference, taking place May 13-15, 2008, at the World
Trade Center in Boston. To learn more and register online,
visit the
SCORE website. Craig will be moderating sessions taking place on May
15, including the much anticipated panel discussion entitled Driving
Operational Change to Get the Most Out of Customer Feedback.
Online Networking Survey -
Results
by
Craig Bailey
I'd like to thank
those of you who took the time to respond to our survey on your use of
online networking tools. The objective of this exercise was to obtain
insight as to how others use networking tools, and which tools are used
most prominently. More specifically (and selfishly), I wanted to find
out if there was value in using multiple tools, other than my preferred
tool (LinkedIn). I have my answer. While response data was limited (in
other words, this exercise should not be interpreted as a statistical
representation of global use of online networking tools), some
interesting insights were obtained.
-
The majority of respondents have used online
networking tools for more than 2 years and rely on a single tool.
-
More than 50%
use only a single tool, 28% use 2 tools and 17% use 3 or more.
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Of those
using a single tool, 100% use LinkedIn. Overall, LinkedIn was
the most popular tool among respondents.
-
Online networking is used for various reasons, and
specific tools are used for those different reasons.
-
Overall use
of online networking tools is split fairly evenly between purely
Business and Business/Social.
-
LinkedIn and
Plaxo seem to be the primary business networking tools, in
addition to being used for social networking.
-
Facebook is
used primarily for Social networking with some Business and
Social networking.
-
MySpace is
used as a Social Networking tool.
-
The most important attributes of the service/tool seem
to be:
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Ease of Use
-
Popularity of
Tool in My Network
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Privacy
Protection
-
Users of LinkedIn and MySpace seem to be the most
satisfied, each with 50% of users "Totally Satisfied."
-
Themes derived from comments:
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"I only want
to use a single tool."
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"Telephone
and email skills have evolved, but not online networking skills
or etiquette."
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"Each tool
has benefits depending on your objective."
-
Numerous
comments on how "LinkedIn is an invaluable business networking
tool."
-
"Plaxo is
good for keeping my address book updated."
In addition to the above,
online reporting is available, sharing some of the more meaningful
survey results as well as some very thoughtful and insightful verbatim
comments from a number of survey participants.
In closing, I'll see you in LinkedIn. |
Contents
+ Score Conference
+ Online Networking Survey - The Results
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