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Our Associates

Joel Whitman

In 2002, Joel founded Whitman Consulting Group (WCG). Leveraging years of experience with some of the most influential and dynamic companies within the High Technology and Retail industries, such as GTE Internetworking, NaviSite, Sun Microsystems, Cabletron and Genuity, as well as Small Businesses and Start-ups with little more than ambition and a great idea, WCG is committed to the growth of its customers.

WCG client benefits include:

  • Clearly defined markets to attack

  • Whole products which satisfy their customers

  • Powerful marketing designed to drive the most effective sales results

  • Organizational direction which streamline costs while increasing productivity.

For years, Joel has worked with teams of leaders at all levels to develop and institute strategic change throughout their companies. His approach to business focuses on several practical areas fundamental to any business as it considers the most effective way to address its markets. This practical approach to consulting enables companies to chart a simple, approach to positioning, linking a companies products & services directly to sales results.

Bottom line: Whole products supported by empowered organizations drive sales. Period.

Whitman Consulting Group is focused on the following areas: of business

  • Go-to market: Strategic Marketing, Selling and Product Strategy

  • Target Markets: Enterprise, Small Business, and Not-For-profit

Examples of clients include:

  • Cramer Productions

  • K-Sciences

  • NaviSite Inc.

  • PeopleBest

  • Vantage Partners

  • Sun Microsystems

  • The Ray & Barney Group

As a successful Consultant and Executive within the high technology and Retail industries, Joel is quite familiar with challenges facing today’s executives. In this capacity and as a consultant, he works in the trenches with management teams to define strategy necessary for attacking market opportunity and solving major business problems as well as to unify and motivate employees effected by dramatic change.  Joel also sits on the board of Advisors for Cramer Productions (www.crameronline.com).

Joel lives in Massachusetts with his wife and three children. Joel is a lifelong Red Sox fan and was (almost) completely confident that Boston would indeed win the World Series this year.

Meet our founder. View Customer Centricity President and Founder Craig Bailey in a recent video interview.

 

Embarking on the Journey to Customer Centricity? If so, see our resource section for tools and articles to help you get started.

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Avoid the pitfalls of CRM deployments.  Learn from the mistakes of those that came before you in this informative whitepaper.

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