Rob McKinney
Rob McKinney is President and Founder of
Marketricity, a
management and marketing consulting firm. He
is a seasoned, senior marketing executive with a proven track
record of creativity, innovation, and success in starting and
growing new businesses by delivering customer value. Throughout
his career, Robert has been called upon to use his creative and
entrepreneurial talents to build new products to market and drive
marketing programs that deliver results.
Rob served as Vice President of Product
Marketing and Management at Centra Software, a pioneer in the
virtual classroom and e-learning space. Here, he guided the
organization to re-think its product direction and focus on its
core strengths around learning. This new strategy became the
central element of the Centra Summit, the company's user
conference, and was eagerly welcomed by customers, partners, and
employees. It also attracted the attention of Saba Software, who
later acquired the company. During the acquisition, Rob led the
product integration team helping to develop a joint product
roadmap and portfolio strategy to bring Centra products into the
Saba Learning Suite.
Rob was also Vice President of Product Strategy at Genuity, a leading
provider of managed Internet services, he was integral to unifying
many disparate autonomous businesses, each responsible for its own
P&L, into a set of solution offerings under the Black Rocketsm
brand. This became recognized as the industry’s first integrated
Hosting Services Platform. These solution offerings were designed
to reduce the “time to revenue” for companies initiating eBusiness
projects. This role also included forging new business alliances
with leading technology companies including Microsoft, Sun, and
EMC.
When he first joined the company, he was called upon to form a new
business unit to focus on virtual private networks. In this role,
he built the team to engineer, market, sell, and support the
service. An outspoken advocate of the service, he helped establish
VPN Advantage™ as a global leader in the space. The VPN Advantage
service was recognized for its advanced design and innovations
with the award of the title of Laureate by the Smithsonian
Institute. Because of his success with the VPN offerings, he was
also called upon to revive the slumping firewall services
business. The result was a comprehensive set of managed security
services designed to meet a demands of far-flung global companies.
These services, marketed under the Site Patrolsm brand, garnered a
number of industry awards and revenues increased by over 300%
during the 2 year period of Rob’s guidance.
Prior to joining Genuity, Rob was Director of Marketing for DirecPC at Hughes Network Systems, offering high-speed Internet
services to homes and businesses via satellite communications.
Here, he forged new relationships with Internet Service Providers
to create more cohesive service bundles and provide new marketing
channels for the DirecPC service.
At CompuServe Network Services (now part of Worldcom), he led the
development of enterprise networking services based on Frame Relay
and Asynchronous Transfer Mode (ATM) as well as customer network
management services. He oversaw explosive growth in demand for
these services, realizing 400% growth in revenues in a 3 year
period. Additionally, he was CompuServe’s representative on the
Frame Relay and ATM Forums.
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