Customer Centricity President to Present at Boston College

Presentation Designed to Help Aspiring Entrepreneurs Understand What It Takes to Succeed in the Current Market Climate

Hudson, New Hampshire, October 18, 2004: Customer Centricity, Inc. announced that its president and founder, Craig Bailey, will be a featured speaker at Boston College on November 3, 2004.   Mr. Bailey will be presenting on the topic, "Starting Your Own Business," where he will share practical approaches for starting a business and having it succeed and grow in the current uncertain economic climate.  The session will also focus on how to avoid common mistakes of start-up companies when designing their service delivery strategies.

About Customer Centricity, Inc.

Customer Centricity, Inc., is a business consulting firm that works with companies to align their resources to exceed customer expectations in the most efficient and effective manner possible. We leverage our real-world experience to help our clients continuously improve their service delivery and management capabilities to:

• Increase profitability

• Improve customer satisfaction and retention

• Increase operational efficiencies

• Improve employee satisfaction

Customer Centricity optimizes the interaction between people, process and technology in several ways:

• Comprehensive assessment methodology to identify the actions that will yield our clients the greatest return

• Skills Training to enable customer-facing personnel to deliver exceptional levels of customer service

• Design and Implementation of business processes to serve the customer and manage corporate resources in efficient, effective and consistent manners

• Identification of the appropriate business processes to automate, enabling companies to get the most from their investments in technology

Customer Centricity’s approach is to work closely with our clients to help them understand what they are doing right, and their opportunities for improvement. We provide pragmatic recommendations that provide immediate benefits, and we drive continuous improvement programs to help our clients realize significant return on investment in a very short period of time (measured in weeks, not months or years).  To learn more about Customer Centricity, call 603/491-7948 or visit our web-site, www.customercentricity.biz

Note: “CRM Rx” and “Customer Service Rx” are service marks of Customer Centricity, Inc.