Customer Centricity President to Receive AFSMI Award for Excellence

Recognizes Contributions and Excellence in Writing

Hudson, New Hampshire, October 25, 2005: Customer Centricity, Inc. announced that its president and founder, Craig Bailey, was presented with an award of excellence by the Association for Service Management International (AFSMI) at the association's World Conference October 10-12th in Nashville, Tennessee.  Mr. Bailey is receiving the award in recognition of his contributions to the association and the AFSMI publication sBusiness.  One of Mr. Bailey's articles, entitled "Embarking on the Journey to Customer Centricity," was featured as a cover article in the October 2005 edition. 

"I am elated about the award.  This is totally unexpected, but I think it signifies the importance that organizations are placing on finding ways to become more customer centric," said Craig Bailey after the award ceremony.  "So many organizations say that they want to be customer focused, but often they are looking for short-cuts or quick fixes, rather than looking at the bigger picture and recognizing that customer centricity is a journey not a destination.  This was the point I was trying to make in my article.  I am pleased that it was so well received."

About The Association for Services Management International (AFSMI)

Since its founding in 1975, the AFSM International -- a global, not-for-profit, professional member-based association -- has been an invaluable resource for the education, information, news, training, staffing assistance, peer networking, research, and studies that customer services and support managers for technology-based products and solutions (a.k.a. s-business) require.

 AFSM International is the only vendor-neutral professional association dedicated to providing the educational programs, networking opportunities, and research that enhance the success of s-business executives, managers, and their companies--and AFSM International will continue to be the acknowledged leader in providing s-business management professional and career development.

 AFSM International provides the knowledge, fellowship, and career connections that s-business managers need for professional and career development. As the technology services industry continues towards a new era, it is more important than ever that your s-business team consists of highly skilled, highly informed, and highly involved managers who contribute enhanced productivity, profitability, and competitiveness.

About Customer Centricity, Inc.

Customer Centricity, Inc., is a business consulting firm that works with companies to align their resources to exceed customer expectations in the most efficient and effective manner possible. We leverage our real-world experience to help our clients continuously improve their service delivery and management capabilities to:

• Increase profitability

• Improve customer satisfaction and retention

• Increase operational efficiencies

• Improve employee satisfaction

Customer Centricity optimizes the interaction between people, process and technology in several ways:

• Comprehensive assessment methodology to identify the actions that will yield our clients the greatest return

• Skills Training to enable customer-facing personnel to deliver exceptional levels of customer service

• Design and Implementation of business processes to serve the customer and manage corporate resources in efficient, effective and consistent manners

• Identification of the appropriate business processes to automate, enabling companies to get the most from their investments in technology

Customer Centricity’s approach is to work closely with our clients to help them understand what they are doing right, and their opportunities for improvement. We provide pragmatic recommendations that provide immediate benefits, and we drive continuous improvement programs to help our clients realize significant return on investment in a very short period of time (measured in weeks, not months or years).  To learn more about Customer Centricity, call 603/491-7948 or visit our web-site, www.customercentricity.biz

Note: “CRM Rx” and “Customer Service Rx” are service marks of Customer Centricity, Inc.