Customer Centricity Announces Contest for Ideas on Incentivizing Employees

Contest Seeks Innovative Ideas to Motivate and Reward Employees in Contact Center Environments

Hudson, New Hampshire, December 9, 2003: Customer Centricity, Inc. announced a contest to solicit ideas on innovative ways that companies motivate and reward their customer service personnel.  Launched through the company's web site (www.customercentricity.biz) and electronic newsletter, the contest calls for unique ideas to keep front line employees focused and happy in their jobs.

"Talking to our customers and other professionals in the market, we have found that companies are struggling with ways of incentivizing employees -- especially in times where they may not be receiving substantial raises in pay," said Customer Centricity founder and president Craig Bailey.  "Companies often focus on the monetary aspects of rewarding employees, rather than some no or low cost initiatives that can yield positive performance improvements, but can also increase employee morale and loyalty.  We thought it was important to seek out and share ideas in this area to help companies address these concerns that they experience today."

The contest is scheduled to run until the end of the year.  Submissions will be reviewed by a panel of Customer Centricity associates to identify the best ideas which will be highlighted in the company newsletter in early 2004 and on its web site.  Submissions can be made to info@customercentricity.biz

About Customer Centricity, Inc.

Customer Centricity, Inc., is a business consulting firm that works with companies to align their resources to exceed customer expectations in the most efficient and effective manner possible. We leverage our real-world experience to help our clients continuously improve their service delivery and management capabilities to:

• Increase profitability

• Improve customer satisfaction and retention

• Increase operational efficiencies

• Improve employee satisfaction

Customer Centricity optimizes the interaction between people, process and technology in several ways:

• Comprehensive assessment methodology to identify the actions that will yield our clients the greatest return

• Skills Training to enable customer-facing personnel to deliver exceptional levels of customer service

• Design and Implementation of business processes to serve the customer and manage corporate resources in efficient, effective and consistent manners

• Identification of the appropriate business processes to automate, enabling companies to get the most from their investments in technology

Customer Centricity’s approach is to work closely with our clients to help them understand what they are doing right, and their opportunities for improvement. We provide pragmatic recommendations that provide immediate benefits, and we drive continuous improvement programs to help our clients realize significant return on investment in a very short period of time (measured in weeks, not months or years).  To learn more about Customer Centricity, call 603/491-7948 or visit our web-site, www.customercentricity.biz

Note: “CRM Rx” and “Customer Service Rx” are service marks of Customer Centricity, Inc.